Wednesday, March 25, 2009

Organic VS Pay Per Click

Hello blogging world it is me again. I hope this article will help you in deciding how much to put into your advertising budget.

Organic Search engine optimization is particular to the free search section of Google. When you type something into the search bar a web page is displayed. On that page you will see most likely 3 different websites at the top of the page highlighted in yellow. These are sponsored ads. Those particular websites have paid a certain amount of money to be there. All the websites below those three are what they call the Organic search results(these are FREE). You might also see some off to the right hand side of the page, those too are sponsored ads.

My goal with this information is to allow you the client to understand where your money goes is important. If you choose to spend money on advertising you want to get a good return on investment.

In my research I have found that paying for an SEO firm who works on the Organic side of search engines will give you a better ROI. If a client is paying to be at the top, your budget will almost always go up every month. This happens simply because the competitive nature of being at the top, people think the only way to get there is to pay for it. This is true to an extent. I believe you can save almost half of the money you would spend on a PPC campaign and use it for SEO work. I believe I can get you the same or better traffic for less money by optimizing your site for the Organic search results.

On another note, a PPC campaign alongside an Organic search will not only double your traffic but triple it. Because someone can see your website more than once on the same page gives it credibility. Thus more people will click on your site then your competitor.

Next time you go to pay to be at the top, check with an SEO firm to see what they say it will cost to be at the top using Organic search techniques. Compare the two numbers and you will find more money in your pocket simply because you are spending less and getting more.

Remember you can always visit MCWSoftware.com to get more information on SEO and other products offered by MCW. One of the new products offered is a software development technique called flex. MCWSoftware is one of the best Flex Consulting/development companies out there.

See you on the first page!

2 comments:

  1. Do you really think about Pay per Click is a real chance to earn money?? It's hard to believe. But I need money to pay for thesis writing service

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  2. not prefer not the first, not the second ones. I'd better to work as SEO optimizator, and it will be way way better


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    ReplyDelete